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Fashion studio assistant - Fashion Marketing & Communications

Fashion studio assistant - Fashion Marketing & Communications

Creative and design

Level 3 - Technical Occupation

Supporting designers to create new materials, styles, colours and patterns for fashion brands and labels.

Reference: OCC0173A

Status: inventory_2Occupational standard without apprenticeship

Average (median) salary: £30,052 per year

SOC 2020 code: 3429 Design occupations n.e.c.

SOC 2020 sub unit groups:

  • 3422/02 Clothing and fashion designers
  • 3422/05 Textile designers

Technical Education Products

Employers involved in creating the standard:

Roksanda Ilincic, Tom Lipop, Matthew Miller Ltd, LR Studio Ltd, Richard James, Osman Yousefzada, Christopher Raeburn, Lou Dalton, Burberry, Marios Schwab Ltd, Mulberry, Jonathan Saunders Ltd, Jasper Conran Ltd

Summary

Britain is world renowned for our creativity and design talent. British designers capture the mood of the moment, cascading it into the high street, creating a multi-billion pound industry. The direct value of the UK fashion industry to the UK economy is £26 billion. Fashion’s total contribution to the economy is estimated to have risen to over £46 billion in 2014. The key to creating further growth in the fashion industry is to professionalise and offer better career paths throughout the industry, not just in design talent. This apprenticeship will deliver specific skills that will ultimately contribute to all levels of a fashion business, developing leaders and teams to work alongside our design talent, as well as making Britain the best place to incubate a new business from initial excitement to commercial sustainability. A Fashion Studio Assistant is a key position in the designer industry, working with the team that creates a collection. This apprenticeship will introduce candidates to the designer fashion industry, with experience gained in both the product and commercial sides of a brand. In a large company, this role would be more focussed on the studio, but in a smaller company this role may also be involved in many other areas of the business. Busy, challenging, and exciting, the apprenticeship will encompass a wide variety of tasks, and will give a broad education in the reality of day-to-day life in a designer business. The apprenticeship starts in the heart of a designer business: The Studio, to learn about how a collection is created. It will then lead to 12 months in a more focussed area of the business: Product development or Production, Sales and Operations, or Fashion Marketing and Communications. In order to go on to many roles in this diverse industry, a foundation in understanding how a collection is created, marketed and sold is invaluable. On successful completion of the Apprenticeship Standard, a Fashion Studio Assistant would possess the following Knowledge, Skills and Behaviours:

Employers involved in creating the standard:

Roksanda Ilincic, Tom Lipop, Matthew Miller Ltd, LR Studio Ltd, Richard James, Osman Yousefzada, Christopher Raeburn, Lou Dalton, Burberry, Marios Schwab Ltd, Mulberry, Jonathan Saunders Ltd, Jasper Conran Ltd

Typical job titles include:

Fashion Studio Assistant
Sustainable fashion studio assistanteco

Keywords:

Creative And Design
Design
Fashion
Fashion Marketing & Communications
Materials

Knowledge, skills and behaviours (KSBs)

K1: Understanding of the seasonal cycle. Understanding of a product journey: conception, design, sample, sales, delivery, in store, marketing, PR. Understanding of the basic business cycle: cashflow, buying, producing, shipping, budgeting. How the different departments are involved in the creation and selling of a collection.
K2: Understanding of how a collection is brought together, how a Critical Path is created and followed.
K3: Working as part of a wide team. Understanding of health and safety issues.
K4: Awareness of how different departments contribute to a company’s goals.
K13: Understanding of how and why a brand is promoted in different channels and markets. Awareness of how a strategy is created for a brand or product and what the marketing calendar will be.
K14: Involvement in digital marketing: social media, mailers, websites. Understanding of how the channels work, how they contribute to brand awareness and how to effectively use them for communication. Ability to create basic reports on traffic and growth in brand following.
K15: Understanding of the role played by print media, and events. May include fashion shows, VIP dressing, collaborations with other brands and partnerships with retailers.

S1: Time Management: Able to work to a strict deadline, and to deal with simple project management.
S2: Communication: Communication skills both written and verbal. Professional emails, diary management. Working as part of a team. Communicating with people internal and external to the organisation. Representing the organisation.
S3: Office Admin: Basic invoicing or ordering, diary management, planning and preparation for meetings, admin and data entry.
S12: Involvement with events preparation and coordination. This could be fashion shows, sales showrooms, tradeshows, photoshoots or press days. Helping to set up and run a showroom space, manage an appointment diary, and coordinate samples.
S13: Developing relationships with clients, press or fashion organisations. Understanding of the role of influencers from different spheres and how to engage them with the brand.
S14: Assistance in writing copy and creating presentations. Involvement in preparing professional documents such as press releases or event invitations. Potential involvement in social media uploading, and manipulation of images and graphics for on or offline marketing.

B1: Able to work to strict deadlines and to cope with a work pace varying considerably throughout the year. Ability to think on feet, be resourceful, and have a flexible attitude toward changes in work plans.
B2: Hardworking, able to work independently without supervision, hands on attitude and drive to succeed in a competitive environment. Interested in self-development.
B3: Shows maturity in coping with a fast paced, pressured environment. Professional approach to job, and in dealings with other members of staff and external company contacts.

Occupational Progression

This occupational progression map shows technical occupations that have transferable knowledge and skills.

In this map, the focused occupation is highlighted in yellow. The arrows indicate where transferable knowledge and skills exist between two occupations. This map shows some of the strongest progression links between the focused occupation and other occupations.

It is anticipated that individuals would be required to undertake further learning or training to progress to and from occupations. To find out more about an occupation featured in the progression map, including the learning options available, click the occupation.

Progression decisions have been reached by comparing the knowledge and skills statements between occupational standards, combined with individualised learner movement data.

Technical Occupations

Levels 2-3

Higher Technical Occupations

Levels 4-5

Professional Occupations

Levels 6-7

This is the focused occupation.
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Level 3

Progression link from focused occupation.
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Level 3

Progression link from focused occupation.
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Level 4

Progression link from focused occupation.
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Level 6

Creative and design

Sales, marketing and procurement