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Travel consultant

Travel consultant

Sales, marketing and procurement

Level 3 - Technical Occupation

Making travel arrangements and booking accommodation and other services for holidaymakers and business travellers.

Reference: OCC0340

Status: assignment_turned_inApproved occupation

Average (median) salary: £25,001 per year

SOC 2020 code: 6212 Travel agents

SOC 2020 sub unit groups:

  • 6212/00 Travel agents
  • 6219/04 Tourist information assistants

Technical Education Products

ST0340:

Travel consultant

(Level 3)

Approved for delivery

Employers involved in creating the standard:

BCD Travel, Hillgate Travel, Capita Travel and Events, The Co-operative Travel, Horncastle Executive Travel Ltd, Thomas Cook, TUI, Guild of Travel Management Companies (GTMC), Association of British Travel Agents (ABTA), Clarity Travel, Eton Travel

Summary

Travel consultants have a highly responsible role as they provide outstanding customer service, delivering a range of often complex travel arrangements, accommodation bookings and ancillary services which help to ensure their travellers benefit from journeys and time at their destination that is positive and aims to exceed their expectations. Usually travel consultants specialise in either ‘corporate’ or ‘leisure’ travel but either way employers agree that their essential knowledge, skills and behaviours are transferable across the industry. Corporate Travel Consultant Corporate travel consultants typically work according to service level agreements, taking care of the unique needs of business travellers, and know how to tailor itineraries that ease their door to door experience, taking account of factors that may impact on their trip including location and times, business facilities and corporate budgets. A key part of a corporate travel consultant’s role is appreciating that their customer must account for every single expense when travelling for business, and so must ensure travel time is organised and used as effectively as possible, and in compliance with the customer’s corporate policy or preferred choices. Leisure Travel Consultant Leisure travel consultants work in a fast paced, customer focused sales environment which aims to sell experiences and memories and meet the unique needs of leisure customers by sourcing and matching them to a variety of travel options within their budget including: tailor made itineraries, package holidays, special interest holidays, weddings abroad, cruises and seasonal activity based holidays. A key part of a leisure consultant’s role is keeping ahead of the ever increasing demand from customers for new and different leisure experiences.

Employers involved in creating the standard:

BCD Travel, Hillgate Travel, Capita Travel and Events, The Co-operative Travel, Horncastle Executive Travel Ltd, Thomas Cook, TUI, Guild of Travel Management Companies (GTMC), Association of British Travel Agents (ABTA), Clarity Travel, Eton Travel

Typical job titles include:

Corporate travel consultants
Leisure travel consultants
travel agent
travel agents

Keywords:

Accomodation
Holiday
Holiday Industry
Sales
Tourism
Travel
Travel Consultancy
Travel Industry

Knowledge, skills and behaviours (KSBs)

K1: Geography:Know a varied range of world-wide geography and popular travel destinations to help inform customers’ travel plans
K2: Travel Information: Know travel information including: passport and visa requirements, diversity for example local cultures, customs and tradition, differences in time zones, climate, medical safety information, foreign office advice and foreign exchange information
K3: Industry Practice: Know the travel industry and the systems that support it, including those for reservations and booking, the importance of booking the correct product / service and key information such as travel terminology, abbreviated industry codes, preferred operators’ current fare and ticketing rules, and travel regulations
K4: Travel Options: Know the variety and alternative combination of travel options that are available to customers including modes of transportation, types of accommodation and how to produce an itinerary that will meet customers’ precise needs
K5: Product and Service: Know the unique selling points of travel products and services and understand how to match their features to benefit the customer and provide an enhanced competitive proposition
K6: Customer: Know different customer profiles, including sole travellers and groups, how to recognise and identify their requirementsand individual needs, their preferred method(s) of booking travel, the need for providing a flexible service to support the process, and how to meet the increasing demand for an enhanced travel experience
K7: Legal and Compliance: Know how to keep customers’ details safely and to lawfully process business transactions, recognising the connection with travel industry regulations, business compliance and relevant legislation
K8: Industry Technology: Know how to utilise technology in line with customer and business requirements and the scope of technology used within the business and the industry as a whole
K9: Business: Know the business vision, objectives and brand standards, the market it competes in, external factors that affect customer behaviour and business performance and understand the importance of meeting customers’ needs profitably
K10: Sales: Know how to operate commercially with the aim of exceeding sales target, how to calculate complex travel costings, understanding the difference between turnover and profit, and how own targets contribute to achieving the overall sales budget
K11: Team and Personal Performance: Know and understand the factors that both motivate and impair individual and team performance and recognise how own and team dynamics impact on the experience of the customer and ultimately business success
K12: Communication: Understand how to professionally communicate to different audiences using a variety of methods, including available digital resources
K13: Sustainability: Understand the impact that the business activity has on the environment and the organisation’s approach to operate in a more responsible and sustainable manner

S1: Geography: Source and provide reliable and relevant geographical information that will help inform enquiries, support customers’ travel decisions and close sales
S2: Travel Information: Source and provide accurate and relevant travel information that will ensure customers have a positive travel experience
S3: Industry Practice: Carry out transactions, using a range of reservation and booking systems, according to standard industry practices and the procedures of the business, ensuring that customers are offered travel options that will meet their individual needs within agreed deadlines
S4: Travel Options: Source travel options, work with relevant industry suppliers and produce detailed itineraries that best meet customers’ needs
S5: Product and Service: Match customer needs to products and services and identify opportunities to upsell, suggest alternatives, introduce an enhanced competitive offer when appropriate and always aim to maximise profit when closing the sale
S6: Customer: Engage customers by building rapport and take opportunities to adapt communication styles to match their needs and deliver an enhanced service which encourages repeat business and consistently aims to exceed their expectations
S7: Legal and Compliance: Conduct the business transaction in compliance with travel industry regulations, approved codes of practice and business policy and continuously monitor the process to ensure accurate information and advice is given to customers
S8: Industry Technology: Use technology effectively and efficiently and input data accurately in accordance with business procedures
S9: Business: Actively support business performance by meeting agreed targets and providing travel solutions for customers varying needs and budgets in a way that is profitable to the business
S10: Sales: Achieve and exceed commercial targets by applying selling techniques that are appropriate to all customer types, take opportunities to maximise sales for example by selling promotions and preferred supplier programmes and maximise financial performance by upselling, cross-selling and calculating fares and refunds accurately
S11: Team and Personal Performance: Work constructively with team members to deliver travel plans and experiences that meet customer needs and recognise opportunities for self and team development to improve performance
S12: Communication: Select and use appropriate methods of communication including digital technologies according to the customer and the nature of the travel details being conveyed, ensuring quotes and prices are presented accurately
S13: Sustainability: Adapt working practices to minimise the negative effect on the environment

B1: Geography: Proactively keep up to date with worldwide geography and current affairs that could impact on customers
B2: Travel Information: Proactively keep up to date with travel information according to the customer profile of the business and the ever changing dynamics of the industry
B3: Industry Practice: Take a keen interest in travel industry developments to keep professional knowledge current and up to date
B4: Travel Options: Demonstrate commercial awareness and consideration for customers’ unique needs when selecting and combining different elements of customers’ travel plans
B5: Product and Service: Promote confidence in customers by demonstrating a passionand belief in the products and services being sold
B6: Customer: Respond positively and imaginatively to customers’ requirements, demonstrating an enthusiasm to inspire and delight them
B7: Legal and Compliance: Be diligent in upholding protocols and business reputation to ensure customers receive the best quality service and advice and communicate and explain emerging issues and updates
B8: Industry Technology: Use technology responsibly and embrace developments in travel technology
B9: Business: Engage with the culture and ethos of the business and be a positive advocate and driver for high quality performance and achievement
B10: Sales: Proactively seek ways of engaging customers to increase and enhance sales
B11: Team and Personal performance: Evaluate own personal performance in a consistently positive and professional manner, take on feedback and welcome personal development opportunities
B12: Communication: Be clear and coherent to effectively communicate accurate and complex information professionally and confidently to a diverse audience, in line with business expectations
B13: Sustainability: Demonstrate an on-going commitment to reducing impact on the environment in all work activities

Occupational Progression

This occupational progression map shows technical occupations that have transferable knowledge and skills.

In this map, the focused occupation is highlighted in yellow. The arrows indicate where transferable knowledge and skills exist between two occupations. This map shows some of the strongest progression links between the focused occupation and other occupations.

It is anticipated that individuals would be required to undertake further learning or training to progress to and from occupations. To find out more about an occupation featured in the progression map, including the learning options available, click the occupation.

Progression decisions have been reached by comparing the knowledge and skills statements between occupational standards, combined with individualised learner movement data.

Technical Occupations

Levels 2-3

Higher Technical Occupations

Levels 4-5

Professional Occupations

Levels 6-7

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Level 4

Business and administration

Sales, marketing and procurement