K1: different sources of data and intelligence and their strengths and limitations
K2: methods used to determine existing and future population health needs and how they are monitored (eg: within a local authority population) and for specific communities (eg: children and young people; people with life-long conditions such as diabetes; people living in prison)
K3: the complexities of health inequalities, how they occur, how they are measured, monitored and reported, and the impact on different societies and populations
K4: how to analyse and interpret the data generated when tracing patterns of disease and ill-health, and how this data is reported for communities and populations (eg: incidence and prevalence)
K5: the challenges of measuring health and wellbeing and health improvement, setting performance indicators for health–related programmes and services, and the importance of evaluation, audit and quality assurance
K6: methods used to engage with the public and local communities in line with prevailing evidence of effectiveness (eg: asset based approaches to community development), recognising the role of agency, autonomy, power and control
K7: how public health and wellbeing interventions are designed, planned and developed, informed by the best available evidence (about what works, and what doesn’t), and how to evaluate these interventions to track effectiveness and ensure continuing improvement
K8: the theories underpinning behavioural science and its relevance to a range of health and wellbeing outcomes, for individuals, communities, and populations, and the appropriate use of behaviour change techniques and tools for different groups, in different settings with different opportunities (e.g.: helping people to make healthy dietary choices; supporting people living with addiction; informing and minimising risk-taking behaviours; heeding health promoting messages and advice)
K9: the determinants of health, including the wider and social determinants; how these impact on the health and wellbeing of individuals, communities and populations; and the evidence-based approaches to consider when taking action to achieve better health and wellbeing outcomes for all, while ensuring that the needs of the most vulnerable are met
K10: infectious disease (incubation, transmission, hygiene, infection control, personal behaviours); how infectious disease can spread in a range of settings; and the prevention and management strategies and protocols used to manage the spread of infectious disease, including the identification, reporting and tracking of notifiable diseases, and current legislation
K11: the range of environmental hazards that can pose a risk to the public’s health, including chemical contamination and radiation, and the systems in place to prevent, report, monitor and manage these risks
K12: the challenges and successes of disease prevention and management programmes such as immunisation and screening, for whole populations, or specific groups, and the pre-requisites for these programmes to be most effective
K13: systems supporting emergency planning and response, the organisations responsible, and the role of public health
K14: how to mitigate risks to the public’s health using different approaches such as legislation, licensing, policy, education, fiscal measures
K15: how to critically appraise the evidence base, interpret its relevance and application to practice, and how it informs the basis of key public health messages and advice, and national guidance
K16: how public health interventions are designed, planned and developed, informed by the best available evidence (about what works, and what doesn’t), and when the evidence base is evolving
K17: how to evaluate public health interventions to track effectiveness; ensure continuing improvement; and contribute to the evidence base
K18: the ways in which health and care organisations and professionals are held to account for the quality and effectiveness of services and interventions, and how they keep themselves informed of new developments in technologies, treatments and therapies to improve efficacy
K19: the complexities of measuring health improvement, setting performance indicators for programmes and services, and the importance of evaluation, audit and quality assurance
K20: how health and care services are designed, planned and developed, informed by the best available evidence, and how they are monitored to track effectiveness and ensure continuing improvement
K21: how policy and strategy is formed and developed, nationally and locally
K22: how policies and strategies are used to implement change, improve services, and secure wide engagement in public health issues and outcomes, the social determinants of health, and the different government and local government departments that influence these
K23: the extent to which national and local policies, strategies and service planning impact on health and wellbeing
K24: the theories underpinning behavioural science and its relevance to a range of health and wellbeing outcomes, and how it informs the development of policy, strategy, and the planning and implementation of public health interventions and services
K25: the principles of partnership working and collaboration, and the skills and approaches necessary to do this successfully
K26: ways to determine the organisational relationships and inter-dependencies in the local field of operation; the boundaries of jurisdiction, accountability, and purpose; and where the opportunities for collaboration might lie
K27: the different approaches to evaluating the effectiveness of existing partnerships
K28: how health and care services are funded, the organisations responsible for the delivery of different services, and the tensions that arise from the availability of finite resources
K29: the complexities of measuring health improvement when setting performance indicators for programmes and services in specifications and agreements
K30: the legislation and regulations relating to procurement, commissioning models and theories of commissioning for outcomes
K31: how progress and deliverables against outcomes and processes agreed through a contract, service level agreement, or memorandum of understanding are managed and monitored
K32: the different organisations and agencies, both nationally and locally, that play a key role in the public’s health, their statutory duties and remits, and the leadership and other roles where key accountabilities lie
K33: ways to determine and overcome the challenges of making the business case for prevention against competing, and more immediate priorities, for key agencies positioned to promote and protect the public’s health
K34: the legislative framework and decision making, administrative and reporting processes that support political and democratic systems (e.g.: unitary and tiered local government structures and service accountabilities)
K35: a critical awareness of the political and other tensions that impact on public service provision, and public protection, and ways to encourage a focus on the interests of the public’s health (including helping individuals and communities to have more control over decisions that affect them and promote health equity, equality and justice)
K36: the theories and approaches that underpin the leadership and management culture within decision making organisations, including systems leadership approaches
K37: healthcare management systems and their applicability to public health systems (locally, regionally)
K38: leadership and management approaches that support the influencing role of public health practitioners in situations where they have some statutory authority, (e.g. through the statutory requirement for local authority public health teams to provide public healthcare advice to NHS commissioners), but also in situations when they do not have this authority
K39: approaches to transformational change management within health and care systems
K40: techniques and methods for communicating sometimes complex messages to different segments of the population to support choices and decisions made at an individual level that impact on health and wellbeing
K41: the techniques and methods used to engage with the public and local communities, and to consult with the public in a meaningful way, with an understanding of best practice in the use and application of these methods
K42: theories underpinning health education in addressing the wider determinants of health, and the promotion of health for individuals, groups and communities
K43: the relevance and application of behavioural science, and the use of social marketing techniques, to deliver accessible messages to different segments of populations and communities, to support behaviours and choices that are made at an individual or community level that impact on health, wellbeing, and healthy life expectancy
K44: the principles of programme and project management, and an understanding of the models of project and programme management being used to deliver public health activity
K45: the principles of corporate governance and accountability, and a recognition and understanding of the governance frameworks in place within your own organisation and through which public health action is delivered
K46: the importance of evaluation, audit and quality assurance
K47: how to identify opportunities to build capacity through the specialised and wider public health workforce to strengthen approaches to prevention, understanding the impact of local system capacity on the delivery of public health services and interventions
K48: the principles of corporate governance and accountability, and the importance of engaging with the organisational governance frameworks through which public health action is delivered
K49: economic analysis of services and interventions using tools and techniques to determine cost effectiveness, return on investment and value for money to inform decision making
K50: the factors that affect the ability of individuals to learn and develop within a community or work environment; and how to provide accessible learning opportunities that enable people to develop both their own learning and the learning of others
K51: theories informing the development of public health ethics and law, how these compare to medical ethics, and the different ethical theories that support different public health challenges
K52: making the best use of a range of ethical frameworks to support decision making when faced with different ethical dilemmas in practice
K53: a developed area of expertise in a particular area of public health (eg: the management of risk behaviours such as smoking, inactivity, poor nutrition; infectious disease prevention and control such as sexually transmitted infections, Tuberculosis (TB), or anti-microbial resistance (AMR); the implementation of immunisation and vaccination programmes; mental health and wellbeing; public health intelligence etc.)
K54: a critical insight into the accessibility and availability of health, care and other public services for different groups in the population and the barriers that may exist to prevent the public from successfully receiving the care and support that they need.